The TikTok campaign “komm gut an.” aims to raise young people’s awareness of safe mobility during training. It was launched a year ago by the Berufsgenossenschaft Handel und Warenlogistik (BGHW), the Bundesverband Großhandel, Außenhandel, Dienstleistungen (BGA) and the Deutscher Verkehrssicherheitsrat (DVR). The idea is to use authentic videos to reach trainees and the target group of 16 to 24-year-olds. According to the initiators, the campaign achieves around 600,000 views per month and thus promotes road safety and occupational safety at eye level. Since July 2024, it has also included retail and port logistics. After a successful first year, the campaign will continue until mid-2025 in order to raise awareness of the dangers of road traffic and commuting.

You can find out more about the “komm gut an.” campaign on the website.